How I use AI
Since 2024 I’ve augmented the practice with AI, most recently an agent pipeline I built and operate that mines customer conversations into design-relevant themes every week. Some of that practice runs on weekends. fun.johnbrodish.com collects what I’ve built with AI in my own time; a couple of those started as work problems and kept going after the work stopped.
What other people did with it
- The receipt
- “Published · Currently org default” — every new project at Orita starts from this system
- Retired
- When the system outperformed the skill, I retired the skill, on August 4, 2026.
- The workshop
- Same day, a teammate built her own skill; within a week a company-wide voice-of-customer skill existed.
- The co-CEO
- The co-CEO generated his own on-brand deck.
- First six weeks
- Seven decks from five uploaders landed in the shared folder in its first six weeks.
- A public product
- The brand became a public product: orita.ai/brand, a self-serve co-branding portal for partners and agencies.
Design is the stage, content is the performerOrita’s brand grew up in two years. Research changed what it had to do, every surface got rebuilt on one set of rules, and then I wrote the rules down so a team of non-designers and a machine could hold them without me.